Here’s the best marketing and sales advice for moving companies:
1. Track and report on your marketing – The best marketing source is going to be whichever one is the most profitable for your company. I don’t mean which one brings in the most business, I mean which one is the most profitable after you pay for the marketing. In order to know how your marketing is performing, you must be tracking and reporting on all of your marketing. This will allow you to try out different sources to see what works and what doesn’t.
2. Tweak and make adjustments – Once you know your numbers you have the ability to tweak your marketing and make adjustments. You can adjust or cut-off sources that aren’t working and then add that money to sources that are working. This is the beauty of modern marketing, you’re not locked into yearly contracts with most marketing.
3. Start focusing on sales – So if we all have access to the same marketing, and you’re tracking your marketing and making adjustments, what do you think is going to propel you to that next level? That’s right, your sales process. You should be focused on building a Moving Sales Machine. Creating processes for lead management, estimate follow-up and more. Strong sales processes are what separates the companies that are getting by from the companies that are making millions!
To learn how to build a Moving Sales Machine go to http://www.louismassaro.com/6stages/ for FREE Training.
Get the full video training, summary, transcript, shareable quotes, and other posts related to this episode and topic at: http://www.louismassaro.com/marketing-advice-moving-companies/
Learn the strategies I used to start, build and grow a multi-million dollar moving empire… Download your FREE copy of: 10 Rules of a Profitable Moving Company. Go to http://www.LouisMassaro.com
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I’m Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery, a mentoring, coaching, and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.
I help entrepreneurs and business owners unlock their company’s full potential so that they can not only make more money but live a more balanced, fun and fulfilling life.
When I opened my first moving company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting a couple of trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.
Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.
I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.
I’ve also taught and continue to teach my system to others. My students have gone on to build their own multi-million dollar moving companies. They continue to thrive and profit while they are able to spend more time with family and doing the things they love in life.
I’m blessed to have had some tremendous success in the moving industry, building a nationwide company from scratch that provided a great service to tens of thousands customers each year. After 16 years in business, I’m fortunate to be able to have sold my companies and enjoy the fruits of my labor.
I’m passionate about helping entrepreneurs avoid unnecessary struggles and stresses while becoming more profitable in their business and happier in their lives! I hope that the free information on this site provides you with great value and look forward to meeting you some day.
Meet me at LouisMassaro.com
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